Blog Post

Selling Online, Selling Offline — What\’s the Difference?

Ever since I created Unlock The Game™, one of the first questions people always ask me is,”Does Unlock The Game™ apply to online selling?”

I’ve been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could answer this from an authoritative position.

My answer is, “For the most part, yes — but with some differences.”

Those of you who fully understand the philosophy behind Unlock The Game™ are well aware that the core of everything I teach is based on the elimination of all sales pressure from the selling process. You also know that the single most powerful way of eliminating sales pressure is through authentic language — in other words, replacing traditional sales languagewith the most natural dialogue possible, which creates almost instanttrust between two strangers.

This is exactly where online selling differs from person-to-person “offline” selling. In selling online,you don’t have the opportunity for that natural two-way dialogue. People come to your site andare exposed to a one-way reading of your message, which can feel impersonal.

Check it out for yourself. If you look at 9 out of 10 website home pages, what do you see?Online variations of the standard sales or cold-calling script: “We are … and we do …”

Why is this a problem? Because these sites are offering their solutions long before visitors can have any sense that they are being understood, and long before they feel any sense of trust in what they’re seeing.Visitors come to sites because they have a problem in mind and are looking for answers.

It’s easier than you might think to solve the problems of one-way communication, impersonality, and lack of trust.All you have to do is put yourself in the position of your site visitor, articulate their specific issues or problems, and gently offer solutions that they can choose without feeling as if they are being “sold.”

Here are some simple ways you can warm up your site so you get as close as you can to a natural two-way dialogue:

* Remember the “Written Word” module from the Self-Study Program?Beware of over-using “I” or “We” on your home page or at the beginning of your written message.For example, rather than immediately pushing your product as the first thing visitors see on your home page, use language that addresses problems you know you can solve.State those problems, and you’ll find that your visitors are drawn more deeply into your site.

* Create a clear path through your site that lets visitors  make their own decisions about what’s best for them.

* Give your visitors a taste of your solutions so they can feel   that you can actually solve their problems or issues.   Downloads, “test drives” and other “free samples” give visitors the   live experience of your solution and make them feel more comfortable with it.

* Last, and maybe most importantly: I’m always surprised by how few   website owners seem to actually want to communicate with the potential   customers who visit their website.   But…have you ever gone to a site to order a product or service and   ended up calling the toll-free number instead?   Have you ever thought about why you did that?   Maybe it was because you could ask questions of the live person   who took your order, and this increased your sense of trust.

So…make yourself available to site visitors by having a Live Chat or Push To Talk button(see below) on your website.Talk directly with visitors to your site as they enter the virtual world that you’ve created for them.There’s nothing better than a two-way dialogue to humanize the online experience.

I enjoy it so much when visitors click on my Live Chat or Push To talk buttonHealth Fitness Articles,and we establish that all-important personal connection.Try it on your site. You’ll love talking to your website visitorsbecause you’ll be able to help them solve their problems.

Author: Ari Galper

Leave a Reply

Related Posts

roming
Factory Unlock Phone vs Roaming Fees

If you phone is "in contract" with your carrier and you travel, you may

all phone
Can all Mobile Phones be Factory Unlocked?

When you purchase any phone which is "in contract" with your carrier. This means

phone on same network on which your phone was Blocked
Can you use your phone on same network on which your phone was Blocked?

When you purchase any phone which is "in contract" with your carrier, there can

Unlock iPhone Telus 3
Unlock iPhone Telus

Telus is a popular GSM Network in Canada. iPhone was introduced on the Telus

unlock iphone sprint
How to Unlock Sprint iPhone

There are 3 major cell phone carriers in the United States that use the

Unlock Codes for Cell Phone on Internet
How to buy Unlock Codes for Cell Phone on Internet

    Benefits of unlocking a phone: If you have a cell phone that is locked to

ebay phones
How to Buy Used Smartphone on Ebay

Buying a used smartphone can be a very good choice for those on a

Factory Unlock vs Jailbreaking for iPhone
Factory Unlock vs Jailbreaking for iPhone

In years prior, iPhone users had few options to unlock your iPhone.  Jailbreaking was

Unlock Blocked imei
Difference between clean and blocked IMEI

    IMEI is a unique 15 digit number for each smart phone that is manufactured

Difference between iPhone unlock and Unlock
Difference between iPhone unlock and Unlock Code

  Unlocking a mobile phone provides you with a lot of benefits including ability to

Unlock Claro iPhone 5
Unlock Claro iPhone

  Claro is a popular GSM network in many South American countries eg: Brazil, Chile

Unlock iPhone Orange
Unlock iPhone Orange

Orange is a popular GSM network in many european countries eg: Austria, France, Poland,

Unlock TMobile iPhone
Unlock T-Mobile iPhone

iPhone was originally available only wit AT&T in the united states when it was